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ACT vs Escapology — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.
ACTEscapology
Disclosure honestyBB
Investment from$83,447$626,500
Total fees9%8%
Outlets12875
Lawsuits21

ACT: what their numbers say

2025 data: 116 qualifying units, avg gross revenue $609,587, avg gross profit $365,706. Year-over-year revenue growth 4.6%. Quartile breakdowns provided. Cherry-picking: excludes 12 units (11 mid-year opens, 1 limited schedule), excludes terminated/ceased operations.

Escapology: what their numbers say

2024 gross sales data for 3 unit types (company-owned, stand-alone franchised, FEC franchised). Excludes new units. Unaudited franchisee cost data. Profit after core expenses reported.

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