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AlphaGraphics vs Fleet Feet — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.
AlphaGraphicsFleet Feet
Disclosure honestyBB
Investment from$53,457$352,000
Total fees7.5%4.25%
Outlets229283
Lawsuits10

AlphaGraphics: what their numbers say

Discloses 2025 gross sales data for 215 centers (median $1.09M). Provides expense percentages by category. Excludes net income calculations; cherry-picks reporting centers, excludes closures/new openings.

Fleet Feet: what their numbers say

Average gross sales 2025: $1.67M (combined 248 stores). First-year single-unit: $700K; multi-unit: $790K. Excludes costs, operating expenses, royalties. Historical data only.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →