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Ben's Soft Pretzels vs Jeni's Splendid Ice Creams — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.
Ben's Soft PretzelsJeni's Splendid Ice Creams
Disclosure honestyBB
Investment from$98,000$698,000
Total fees7.5%7%
Outlets8594
Lawsuits00

Ben's Soft Pretzels: what their numbers say

Gross sales data for 2022-2024 operating stores (1+ year) by unit type and location. Franchisee-reported figures. Excludes seasonal baseball parks and mid-year openings.

Jeni's Splendid Ice Creams: what their numbers say

85 corporate-owned shops, 2025 fiscal year. Quartile-based net profit data. Top 25% averaged $332,780 profit; bottom 25% averaged -$75,139 loss. No franchisee data available.

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