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British Swim School vs ACT — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	British Swim School	ACT
Disclosure honesty	A	B
Investment from	$95,200	$83,447
Total fees	12%	9%
Outlets	289	128
Lawsuits	0	2

British Swim School: what their numbers say

Comprehensive financial performance data for 2023-2025. 244 outlets analyzed. Gross revenue ranges $16,769-$2,319,232. Average revenue $288,646; median $178,889. Income statement included. No projections; historical data only.

ACT: what their numbers say

2025 data: 116 qualifying units, avg gross revenue $609,587, avg gross profit $365,706. Year-over-year revenue growth 4.6%. Quartile breakdowns provided. Cherry-picking: excludes 12 units (11 mid-year opens, 1 limited schedule), excludes terminated/ceased operations.

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