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Domino's Pizza vs Marco's — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Domino's Pizza | Marco's | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $107,450 | $286,477 |
| Total fees | 9.5% | 10.5% |
| Outlets | 7,236 | 1,184 |
| Lawsuits | 6 | 5 |
Domino's Pizza: what their numbers say
AWUS data 2020-2024 for franchised/company-owned traditional stores. EBITDA percentages by sales bracket (1.7%-14.7%). 44-51% stores achieved/exceeded AWUS. Limited to US excluding territories.
Marco's: what their numbers say
997 stores open full 52 weeks in 2025. Top 25% averaged $1.29M net sales; bottom 25% averaged $544K. 30% of stores exceeded $1M in sales. No guarantee of results.
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