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Domino's vs Donatos Pizza — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Domino's	Donatos Pizza
Disclosure honesty	B	C
Investment from	$107,450	$541,818
Total fees	9.5%	5%
Outlets	7,236	176
Lawsuits	6	1

Domino's: what their numbers say

AWUS and EBITDA data by sales tier (2020-2024). 51% franchised stores achieved/exceeded AWUS. EBITDA ranges 1.7%-14.7% by sales volume.

Donatos Pizza: what their numbers say

Discloses avg franchisee Net Sales (~$1.04M) and EBITDA% by sales tier. Lowest tier averages -0.5% EBITDA. Excludes owner compensation, depreciation, debt service, and 14 of 125 franchisees. Columbus market bias noted.

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