Home › Compare

Home Instead vs BRIGHTSTAR — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Home Instead	BRIGHTSTAR
Disclosure honesty	B	B
Investment from	$91,040	$102,754
Total fees	7%	7.75%
Outlets	619	396
Lawsuits	3	2

Home Instead: what their numbers say

Discloses 2024 gross sales for 603 franchises (median $2.26M, average $2.61M) and care platform growth data. Cherry-picks by excluding closed units and using median rather than mean emphasis.

BRIGHTSTAR: what their numbers say

2025 revenue data: 207 agencies open 12+ months, average $2.41M (36% attained), median $1.94M (50% attained). Gross margins average 42%.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →