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PANERA BREAD BAKERY-CAFE vs Wetzel's Pretzels — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| PANERA BREAD BAKERY-CAFE | Wetzel's Pretzels | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $498,306 | $188,500 |
| Total fees | 11.4% | 8% |
| Outlets | 2,214 | 458 |
| Lawsuits | 2 | 1 |
PANERA BREAD BAKERY-CAFE: what their numbers say
Average Net Sales for company-owned ($2.68M) and franchisee-owned ($2.54M) cafes. Gross profit/EBITDA data for company-owned only. Excludes Non-Traditional locations.
Wetzel's Pretzels: what their numbers say
Discloses average/median/high/low Adjusted Gross Revenue by location type and P&L data for regional/outlet mall stores showing avg net operating income ~$190K. Excludes new stores, affiliate units, incomplete reporters; no owner salary deducted from labor.
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