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Wetzel's Pretzels vs Ben's Soft Pretzels — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Wetzel's Pretzels	Ben's Soft Pretzels
Disclosure honesty	B	B
Investment from	$188,500	$98,000
Total fees	8%	7.5%
Outlets	458	85
Lawsuits	1	0

Wetzel's Pretzels: what their numbers say

Discloses average/median/high/low Adjusted Gross Revenue by location type and P&L data for regional/outlet mall stores showing avg net operating income ~$190K. Excludes new stores, affiliate units, incomplete reporters; no owner salary deducted from labor.

Ben's Soft Pretzels: what their numbers say

Gross sales data for 2022-2024 operating stores (1+ year) by unit type and location. Franchisee-reported figures. Excludes seasonal baseball parks and mid-year openings.

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