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Wetzel's Pretzels vs Nothing Bundt Cakes — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Wetzel's Pretzels | Nothing Bundt Cakes | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $188,500 | $667,100 |
| Total fees | 8% | 11% |
| Outlets | 458 | 660 |
| Lawsuits | 1 | 1 |
Wetzel's Pretzels: what their numbers say
Discloses average/median/high/low Adjusted Gross Revenue by location type and P&L data for regional/outlet mall stores showing avg net operating income ~$190K. Excludes new stores, affiliate units, incomplete reporters; no owner salary deducted from labor.
Nothing Bundt Cakes: what their numbers say
Discloses average Net Revenues ($1.48M), 4-Wall EBITDA (~21.6% avg), COGS, labor, occupancy breakdowns for 297 bakeries. Excludes owner salary from EBITDA, omits D&A, interest, taxes; cherry-picks mature, top-performing subset.
◤ ITEM 19 RECONSTRUCTED
Get the real owner take-home for either — $149
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