Cereset Franchise
Cost, fees, owner earnings, closure rate and litigation for a Cereset franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Cereset discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Franchisor explicitly declines to disclose any financial performance data. States no representations about franchisee or outlet financial performance authorized.
What a Cereset franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $35,000 | Item 5 — paid up front, before you open |
| Royalty | 8% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $102,900 – $226,600 | Item 7 — franchisor's own low/high estimate |
8% royalty or $500/month minimum; 2% brand fund + 2% coop advertising; $25 supplemental per free session over 5/month.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Cereset system size and owner turnover
| Total outlets | 58 |
| Ceased operations | 7 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 4 |
| Closure rate | 12.1% of outlets |
7 ceased operations in 2025; 2 total terminations over 3 years; 4 transfers in 2025 suggest transition challenges.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Cereset worth it? — how it compares to 436 similar franchises
| Ongoing fees | 10% of sales | steeper than 74% of other franchises franchises |
| Startup cost | from $102,900 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 12.1% of outlets | worse than 91% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Cereset
The franchisor's framing: Franchisor explicitly declines to disclose any financial performance data. States no repre… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Cereset franchise — frequently asked
- How much does a Cereset franchise cost?
- The FDD lists a total initial investment of about $102,900–$226,600, including a $35,000 initial franchise fee.
- How much do Cereset franchise owners make?
- Cereset discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the Cereset franchise fees?
- Cereset's FDD discloses a $35,000 initial franchise fee, a 8% royalty on gross sales, a 2% advertising-fund contribution, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. 8% royalty or $500/month minimum; 2% brand fund + 2% coop advertising; $25 supplemental per free session over 5/month.
- What is the Cereset franchise profit margin?
- Cereset discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the Cereset franchise failure rate?
- 7 ceased operations in 2025; 2 total terminations over 3 years; 4 transfers in 2025 suggest transition challenges.
- How many Cereset locations are there?
- Cereset's FDD reports 58 total outlets, with 7 that ceased operations in the most recent reporting year and 4 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Cereset have complaints or lawsuits?
- Cereset discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Cereset franchise worth it?
- It depends on the numbers, not the pitch. Cereset scores F on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
Own a Cereset? Add your real numbers (anonymous)
We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.
Compare Cereset to similar franchises
See all franchises ranked by disclosure honesty →
Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Cereset or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.