Coverall North America, Inc. Franchise
Cost, fees, owner earnings, closure rate and litigation for a Coverall North America, Inc. franchise — pulled from the franchisor's own public FDD (2011), not its sales material.
Disclosure honesty
Coverall North America, Inc. discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Coverall disclosed Initial Package fulfillment data for 329 franchises sold in fiscal 2025. 49% had packages timely filled; 47% fulfillment period not expired; 4% mutually adjusted. No earnings claims provided.
What a Coverall North America, Inc. franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $15,570 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 10% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 15% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $17,986 – $64,280 | Item 7 — franchisor's own low/high estimate |
Royalty 5% + Support 10% of Gross Dollar Volume. Optional insurance/bonding; Coverall profits on these programs. Initial fee $15.57K–$40.32K varies by package.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Coverall North America, Inc. system size and owner turnover
| Total outlets | 5,669 |
| Ceased operations | 21 |
| Terminated by franchisor | 341 |
| Transferred to new owners | 18 |
| Closure rate | 0.4% of outlets |
In 2025: 341 terminations, 21 ceased operations; net gain 81 outlets suggests offset by 429 new openings.
From Item 20 of the FDD 2011. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Coverall North America, Inc. worth it? — how it compares to 47 similar franchises
| Ongoing fees | 15% of sales | steeper than 93% of cleaning services franchises |
| Startup cost | from $17,986 | cheaper than most (median $97,240) |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 0.4% of outlets | better than most (median 2.4%) |
| Disclosed lawsuits | 14 | more litigious than 98% of peers |
Benchmarked against every cleaning services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Coverall North America, Inc.
The franchisor's framing: Coverall disclosed Initial Package fulfillment data for 329 franchises sold in fiscal 2025… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Coverall North America, Inc. franchise — frequently asked
- How much does a Coverall North America, Inc. franchise cost?
- The FDD lists a total initial investment of about $17,986–$64,280, including a $15,570 initial franchise fee.
- How much do Coverall North America, Inc. franchise owners make?
- Coverall disclosed Initial Package fulfillment data for 329 franchises sold in fiscal 2025. 49% had packages timely filled; 47% fulfillment period not expired; 4% mutually adjusted. No earnings claims provided. We grade this disclosure D for honesty.
- What are the Coverall North America, Inc. franchise fees?
- Coverall North America, Inc.'s FDD discloses a $15,570 initial franchise fee, a 5% royalty on gross sales, a 10% advertising-fund contribution, for roughly 15% of gross sales in recurring fees before rent, labor, or debt service. Royalty 5% + Support 10% of Gross Dollar Volume. Optional insurance/bonding; Coverall profits on these programs. Initial fee $15.57K–$40.32K varies by package.
- What is the Coverall North America, Inc. franchise profit margin?
- Coverall North America, Inc. does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Coverall disclosed Initial Package fulfillment data for 329 franchises sold in fiscal 2025. 49% had packages timely filled; 47% fulfillment period not expired; 4% mutually adjusted. No earnings claims provided. Recurring fees alone take about 15% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Coverall North America, Inc. franchise failure rate?
- In 2025: 341 terminations, 21 ceased operations; net gain 81 outlets suggests offset by 429 new openings.
- How many Coverall North America, Inc. locations are there?
- Coverall North America, Inc.'s FDD reports 5,669 total outlets, with 21 that ceased operations in the most recent reporting year and 18 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Coverall North America, Inc. have complaints or lawsuits?
- Coverall North America, Inc. discloses 14 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Coverall North America, Inc. franchise worth it?
- It depends on the numbers, not the pitch. Coverall North America, Inc. scores D on disclosure honesty, carries about 15% of sales in ongoing fees, and discloses 14 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2011). FranchiseValidate is independent and not affiliated with Coverall North America, Inc. or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.