The real numbers on owning a Dirt Juicery franchise
Juice/Beverage Bar · FDD 2025 · from public state filings
BDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
★★★★☆FranchiseValidate transparency rating: 4/5
Investment
$161,700–$270,100
Total fees
7% of sales
Outlets
2
Closure signals
0 ceased, 0 terminated
Lawsuits
0
Is Dirt Juicery worth it? How it compares to 93 similar franchises
Ongoing fees
7% of sales
lower than most (median 8%)
Startup cost
from $161,700
cheaper than most (median $452,050)
Disclosure honesty
Grade B
more honest than 91% of quick service restaurants franchises
Closure rate
0.0% of outlets
better than most (median 1.5%)
Disclosed lawsuits
0
fewer than most
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
What their own earnings claim actually says
Item 19 is a franchisee questionnaire requiring acknowledgment of understanding FDD terms and no reliance on undisclosed representations. State-specific carve-outs preserve franchise law protections.
Failure & turnover reality (Item 20)
No franchised outlets operating (2022-2024); only 2 company-owned outlets. Zero franchisee history indicates zero failures by design.
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: Item 19 is a franchisee questionnaire requiring acknowledgment of understanding FDD terms and n…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report
Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $161,700–$270,100, including a $29,900 initial franchise fee.
How much do Dirt Juicery franchise owners make?
Item 19 is a franchisee questionnaire requiring acknowledgment of understanding FDD terms and no reliance on undisclosed representations. State-specific carve-outs preserve franchise law protections. We grade this disclosure B for honesty.
What is the Dirt Juicery franchise failure rate?
No franchised outlets operating (2022-2024); only 2 company-owned outlets. Zero franchisee history indicates zero failures by design.
Is a Dirt Juicery franchise worth it?
It depends on the numbers, not the pitch. Dirt Juicery scores B on disclosure honesty, carries about 7% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Dirt Juicery or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.