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The real numbers on owning a DISCOVERY MAP franchise

Local Advertising/Maps · FDD 2026 · from public state filings
CDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$29,250–$36,300
Total fees
11% of sales
Outlets
116
Closure signals
10 ceased, 6 terminated
Lawsuits
0

What their own earnings claim actually says

Gross sales only (avg $58,171, median $53,210). 37% achieved average. No profit/expense data provided. Historic data from 66 of 74 franchisees.

Failure & turnover reality (Item 20)

12 outlets ceased/terminated in fiscal 2025; net decline of 3 franchised units year-over-year.

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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Gross sales only (avg $58,171, median $53,210). 37% achieved average. No profit/expense data pr…
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DISCOVERY MAP franchise — frequently asked

How much does a DISCOVERY MAP franchise cost?
The FDD lists a total initial investment of about $29,250–$36,300, including a $25,000 initial franchise fee.
How much do DISCOVERY MAP franchise owners make?
Gross sales only (avg $58,171, median $53,210). 37% achieved average. No profit/expense data provided. Historic data from 66 of 74 franchisees. We grade this disclosure C for honesty.
What is the DISCOVERY MAP franchise failure rate?
12 outlets ceased/terminated in fiscal 2025; net decline of 3 franchised units year-over-year.
Is a DISCOVERY MAP franchise worth it?
It depends on the numbers, not the pitch. DISCOVERY MAP scores C on disclosure honesty, carries about 11% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: MN CARDS 35142-202512-07 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with DISCOVERY MAP or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.