Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels Franchise
Cost, fees, owner earnings, closure rate and litigation for a Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Provides 2025 sales data for 345 company-owned and 63 franchised restaurants. Median franchised gross sales $1,033,905. Cost factors available. Unaudited compilation; substantial variation between units.
What a Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $35,000 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 4% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $650,000 – $1,247,500 | Item 7 — franchisor's own low/high estimate |
5% royalty weekly; 4% marketing fund; $10K grand opening fee; system support $500-$1,100/month (franchised only); renewal 10% initial fee.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels system size and owner turnover
| Total outlets | 464 |
| Ceased operations | 5 |
| Terminated by franchisor | 6 |
| Transferred to new owners | 1 |
| Closure rate | 1.1% of outlets |
Franchised system 69 units (2025); minimal recent terminations/transfers but litigation involving breach/misrepresentation claims.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels worth it? — how it compares to 436 similar franchises
| Ongoing fees | 9% of sales | steeper than 60% of other franchises franchises |
| Startup cost | from $650,000 | pricier than 86% of peers |
| Disclosure honesty | Grade B | more honest than 84% of other franchises franchises |
| Closure rate | 1.1% of outlets | about average |
| Disclosed lawsuits | 3 | more litigious than 74% of peers |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels
The franchisor's framing: Provides 2025 sales data for 345 company-owned and 63 franchised restaurants. Median franc… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise — frequently asked
- How much does a Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise cost?
- The FDD lists a total initial investment of about $650,000–$1,247,500, including a $35,000 initial franchise fee.
- How much do Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise owners make?
- Provides 2025 sales data for 345 company-owned and 63 franchised restaurants. Median franchised gross sales $1,033,905. Cost factors available. Unaudited compilation; substantial variation between units. We grade this disclosure B for honesty.
- What are the Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise fees?
- Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels' FDD discloses a $35,000 initial franchise fee, a 5% royalty on gross sales, a 4% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. 5% royalty weekly; 4% marketing fund; $10K grand opening fee; system support $500-$1,100/month (franchised only); renewal 10% initial fee.
- What is the Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise profit margin?
- Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Provides 2025 sales data for 345 company-owned and 63 franchised restaurants. Median franchised gross sales $1,033,905. Cost factors available. Unaudited compilation; substantial variation between units. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise failure rate?
- Franchised system 69 units (2025); minimal recent terminations/transfers but litigation involving breach/misrepresentation claims.
- How many Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels locations are there?
- Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels' FDD reports 464 total outlets, with 5 that ceased operations in the most recent reporting year and 1 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels have complaints or lawsuits?
- Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels discloses 3 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels franchise worth it?
- It depends on the numbers, not the pitch. Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels scores B on disclosure honesty, carries about 9% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Einstein Bros. Bagels, Noah's New York Bagels, Noah's Bagels or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.