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The real numbers on owning a Habit Burger & Grill franchise
Quick-Service Restaurant (QSR) / Fast-Casual · FDD 2020 · from public state filings
B Disclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
★★★★☆ FranchiseValidate transparency rating: 4/5
Investment
$1,031,500–$2,864,500
Closure signals
12 ceased, 1 terminated
Is Habit Burger & Grill worth it? How it compares to 117 similar franchises
Ongoing fees 8% of sales lower than most (median 8%) Startup cost from $1,031,500 pricier than 82% of peers Disclosure honesty Grade B more honest than 89% of quick service restaurants franchises Closure rate 3.1% of outlets worse than 65% of peers Disclosed lawsuits 0 fewer than most
Benchmarked against every quick service restaurants franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
What their own earnings claim actually says FY2025: 62 franchisee restaurants averaged $1.87M gross sales; 289 THR restaurants averaged $1.90M. Operating profit ranged 0.4%-27.9% after imputing 5.5% royalty, 2% ad fund, 0.5% local ads. Excludes occupancy, tech, training, debt costs.
Failure & turnover reality (Item 20) 2025: 12 company-owned closures, 1 franchisee non-renewal, 2 ceased. Overall system growth (+6 outlets).
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: FY2025: 62 franchisee restaurants averaged $1.87M gross sales; 289 THR restaurants averaged $1.…
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Habit Burger & Grill franchise — frequently asked How much does a Habit Burger & Grill franchise cost? The FDD lists a total initial investment of about $1,031,500–$2,864,500, including a $35,000 initial franchise fee. How much do Habit Burger & Grill franchise owners make? FY2025: 62 franchisee restaurants averaged $1.87M gross sales; 289 THR restaurants averaged $1.90M. Operating profit ranged 0.4%-27.9% after imputing 5.5% royalty, 2% ad fund, 0.5% local ads. Excludes occupancy, tech, training, debt costs. We grade this disclosure B for honesty. What is the Habit Burger & Grill franchise failure rate? 2025: 12 company-owned closures, 1 franchisee non-renewal, 2 ceased. Overall system growth (+6 outlets). Is a Habit Burger & Grill franchise worth it? It depends on the numbers, not the pitch. Habit Burger & Grill scores B on disclosure honesty, carries about 8% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2020). FranchiseValidate is independent and not affiliated with Habit Burger & Grill or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.