Hallmark Homecare Franchise
Cost, fees, owner earnings, closure rate and litigation for a Hallmark Homecare franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Hallmark Homecare discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
9 represented franchisees' 2025 income statements & KPIs. Selected from top 50th percentile. Gross sales $342k-$2.8M; net income $51k-$379k. No audits performed.
What a Hallmark Homecare franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $59,500 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 7% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $109,500 – $279,500 | Item 7 — franchisor's own low/high estimate |
Royalty: 6% or $500/territory minimum. Marketing: 1% or $150/territory minimum. HallmarkXL platform: 3.25% of gross sales.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Hallmark Homecare system size and owner turnover
| Total outlets | 59 |
| Ceased operations | 7 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 11.9% of outlets |
7 ceased operations in 2025; no terminations/transfers. Early-stage system risk.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Hallmark Homecare worth it? — how it compares to 50 similar franchises
| Ongoing fees | 7% of sales | about average |
| Startup cost | from $109,500 | pricier than 63% of peers |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 11.9% of outlets | worse than 86% of peers |
| Disclosed lawsuits | 1 | about average |
Benchmarked against every senior & home care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Hallmark Homecare
The franchisor's framing: 9 represented franchisees' 2025 income statements & KPIs. Selected from top 50th percentil… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Hallmark Homecare franchise — frequently asked
- How much does a Hallmark Homecare franchise cost?
- The FDD lists a total initial investment of about $109,500–$279,500, including a $59,500 initial franchise fee.
- How much do Hallmark Homecare franchise owners make?
- 9 represented franchisees' 2025 income statements & KPIs. Selected from top 50th percentile. Gross sales $342k-$2.8M; net income $51k-$379k. No audits performed. We grade this disclosure C for honesty.
- What are the Hallmark Homecare franchise fees?
- Hallmark Homecare's FDD discloses a $59,500 initial franchise fee, a 6% royalty on gross sales, a 1% advertising-fund contribution, for roughly 7% of gross sales in recurring fees before rent, labor, or debt service. Royalty: 6% or $500/territory minimum. Marketing: 1% or $150/territory minimum. HallmarkXL platform: 3.25% of gross sales.
- What is the Hallmark Homecare franchise profit margin?
- Hallmark Homecare does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 9 represented franchisees' 2025 income statements & KPIs. Selected from top 50th percentile. Gross sales $342k-$2.8M; net income $51k-$379k. No audits performed. Recurring fees alone take about 7% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Hallmark Homecare franchise failure rate?
- 7 ceased operations in 2025; no terminations/transfers. Early-stage system risk.
- How many Hallmark Homecare locations are there?
- Hallmark Homecare's FDD reports 59 total outlets, with 7 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Hallmark Homecare have complaints or lawsuits?
- Hallmark Homecare discloses 1 legal matter in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Hallmark Homecare franchise worth it?
- It depends on the numbers, not the pitch. Hallmark Homecare scores C on disclosure honesty, carries about 7% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.
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Compare Hallmark Homecare to similar franchises
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Source: MN CARDS 36079-202604-04 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with Hallmark Homecare or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.