HomeWell Franchise
Cost, fees, owner earnings, closure rate and litigation for a HomeWell franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
HomeWell discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Comprehensive gross revenue/margin/client data for 112 businesses (2024-2025). Tables show average revenues by tenure; single-territory median $649K, multi-territory $2.06M. Includes gross margins (48-53%) and client hours. Only 32% of single-territory and 29% of multi-territory businesses met/exceeded averages.
What a HomeWell franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $15,000 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 7% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $69,401 – $233,912 | Item 7 — franchisor's own low/high estimate |
Option 2: $15K fee but 10% royalty first $1.5M revenue. Multiple secondary fees including 1% brand fund, 2% local marketing, transfer fee 30% of current initial fee.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
HomeWell system size and owner turnover
| Total outlets | 201 |
| Ceased operations | 2 |
| Terminated by franchisor | 20 |
| Transferred to new owners | 0 |
| Closure rate | 1.0% of outlets |
20 terminations (2025), 2 ceased operations; strong growth (180→201 outlets) but elevated exit rate.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is HomeWell worth it? — how it compares to 50 similar franchises
| Ongoing fees | 7% of sales | about average |
| Startup cost | from $69,401 | cheaper than most (median $101,125) |
| Disclosure honesty | Grade B | more honest than 78% of senior & home care franchises |
| Closure rate | 1.0% of outlets | about average |
| Disclosed lawsuits | 3 | more litigious than 67% of peers |
Benchmarked against every senior & home care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a HomeWell
The franchisor's framing: Comprehensive gross revenue/margin/client data for 112 businesses (2024-2025). Tables show… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
HomeWell franchise — frequently asked
- How much does a HomeWell franchise cost?
- The FDD lists a total initial investment of about $69,401–$233,912, including a $15,000 initial franchise fee.
- How much do HomeWell franchise owners make?
- Comprehensive gross revenue/margin/client data for 112 businesses (2024-2025). Tables show average revenues by tenure; single-territory median $649K, multi-territory $2.06M. Includes gross margins (48-53%) and client hours. Only 32% of single-territory and 29% of multi-territory businesses met/exceeded averages. We grade this disclosure B for honesty.
- What are the HomeWell franchise fees?
- HomeWell's FDD discloses a $15,000 initial franchise fee, a 6% royalty on gross sales, a 1% advertising-fund contribution, for roughly 7% of gross sales in recurring fees before rent, labor, or debt service. Option 2: $15K fee but 10% royalty first $1.5M revenue. Multiple secondary fees including 1% brand fund, 2% local marketing, transfer fee 30% of current initial fee.
- What is the HomeWell franchise profit margin?
- HomeWell does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Comprehensive gross revenue/margin/client data for 112 businesses (2024-2025). Tables show average revenues by tenure; single-territory median $649K, multi-territory $2.06M. Includes gross margins (48-53%) and client hours. Only 32% of single-territory and 29% of multi-territory businesses met/exceeded averages. Recurring fees alone take about 7% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the HomeWell franchise failure rate?
- 20 terminations (2025), 2 ceased operations; strong growth (180→201 outlets) but elevated exit rate.
- How many HomeWell locations are there?
- HomeWell's FDD reports 201 total outlets, with 2 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does HomeWell have complaints or lawsuits?
- HomeWell discloses 3 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a HomeWell franchise worth it?
- It depends on the numbers, not the pitch. HomeWell scores B on disclosure honesty, carries about 7% of sales in ongoing fees, and discloses 3 legal matters. Get the real owner take-home before you sign.
Own a HomeWell? Add your real numbers (anonymous)
We publish only aggregated benchmarks — never your name. Contribute and we'll show you how your numbers compare.
Compare HomeWell to similar franchises
See all franchises ranked by disclosure honesty →
Source: MN CARDS 36154-202604-09 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with HomeWell or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.