Joshua Tree Franchise
Cost, fees, owner earnings, closure rate and litigation for a Joshua Tree franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Joshua Tree discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
One company-owned outlet (5 territories) 2024-2025: $7.4M-$7.1M gross sales; $1.6M-$1.6M net after franchise fees. Limited franchise data; only 1 operational outlet disclosed.
What a Joshua Tree franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $59,500 | Item 5 — paid up front, before you open |
| Royalty | 5.5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 6.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $438,325 – $618,495 | Item 7 — franchisor's own low/high estimate |
Royalty 6%-3.5% tiered; 1% brand fund; $500 tech; $400-600 contact center; 6.5% marketing year 2+
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Joshua Tree system size and owner turnover
| Total outlets | 17 |
| Ceased operations | 1 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 1 |
| Closure rate | 5.9% of outlets |
1 of 8 franchises (2024) ceased operations; limited franchise history (opened 2023).
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Joshua Tree worth it? — how it compares to 436 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 8%) |
| Startup cost | from $438,325 | pricier than 79% of peers |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 5.9% of outlets | worse than 76% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Joshua Tree
The franchisor's framing: One company-owned outlet (5 territories) 2024-2025: $7.4M-$7.1M gross sales; $1.6M-$1.6M n… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Joshua Tree franchise — frequently asked
- How much does a Joshua Tree franchise cost?
- The FDD lists a total initial investment of about $438,325–$618,495, including a $59,500 initial franchise fee.
- How much do Joshua Tree franchise owners make?
- One company-owned outlet (5 territories) 2024-2025: $7.4M-$7.1M gross sales; $1.6M-$1.6M net after franchise fees. Limited franchise data; only 1 operational outlet disclosed. We grade this disclosure C for honesty.
- What are the Joshua Tree franchise fees?
- Joshua Tree's FDD discloses a $59,500 initial franchise fee, a 5.5% royalty on gross sales, a 1% advertising-fund contribution, for roughly 6.5% of gross sales in recurring fees before rent, labor, or debt service. Royalty 6%-3.5% tiered; 1% brand fund; $500 tech; $400-600 contact center; 6.5% marketing year 2+
- What is the Joshua Tree franchise profit margin?
- Joshua Tree does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: One company-owned outlet (5 territories) 2024-2025: $7.4M-$7.1M gross sales; $1.6M-$1.6M net after franchise fees. Limited franchise data; only 1 operational outlet disclosed. Recurring fees alone take about 6.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Joshua Tree franchise failure rate?
- 1 of 8 franchises (2024) ceased operations; limited franchise history (opened 2023).
- How many Joshua Tree locations are there?
- Joshua Tree's FDD reports 17 total outlets, with 1 that ceased operations in the most recent reporting year and 1 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Joshua Tree have complaints or lawsuits?
- Joshua Tree discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Joshua Tree franchise worth it?
- It depends on the numbers, not the pitch. Joshua Tree scores C on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Joshua Tree to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Joshua Tree or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.