The real numbers on owning a Massage Envy franchise
Massage & Wellness Services · FDD 2025 · from public state filings
DDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$719,350–$1,081,000
Total fees
8% of sales
Outlets
1,009
Closure signals
27 ceased, 16 terminated
Lawsuits
10
What their own earnings claim actually says
Discloses only gross sales (avg $1.14M all formats; $1.21M for 10+ yr locations) for 187 'Current Format' units out of 1,009 total. No expenses, no net income, no profit data provided. Cherry-picks mature, smaller subset.
Honesty grade D: the disclosed numbers are incomplete or framed to look better than an owner's real take-home.
Failure & turnover reality (Item 20)
System shrank 100 units 2022-2024; 27 ceased ops and 16 terminations in 2024 alone.
Legal history (Item 3)
10 matters disclosed.
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: Discloses only gross sales (avg $1.14M all formats; $1.21M for 10+ yr locations) for 187 'Curre…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report
Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $719,350–$1,081,000, including a $45,000 initial franchise fee.
How much do Massage Envy franchise owners make?
Discloses only gross sales (avg $1.14M all formats; $1.21M for 10+ yr locations) for 187 'Current Format' units out of 1,009 total. No expenses, no net income, no profit data provided. Cherry-picks mature, smaller subset. We grade this disclosure D for honesty.
What is the Massage Envy franchise failure rate?
System shrank 100 units 2022-2024; 27 ceased ops and 16 terminations in 2024 alone.
Is a Massage Envy franchise worth it?
It depends on the numbers, not the pitch. Massage Envy scores D on disclosure honesty, carries about 8% of sales in ongoing fees, and discloses 10 legal matters. Get the real owner take-home before you sign.
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Source: MN CARDS 33972-202504-07 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with Massage Envy or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.