MaxStrength Fitness Franchise
Cost, fees, owner earnings, closure rate and litigation for a MaxStrength Fitness franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
MaxStrength Fitness discloses earnings (Item 19) — but the grade is how honestly. We graded it D.
What their own earnings claim actually says
Projects small studio $263,971 and large studio $216,604 net earnings based on 2 mature company-owned outlets' 2024 results. Excludes new franchisee startup performance.
What a MaxStrength Fitness franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $54,900 | Item 5 — paid up front, before you open |
| Royalty | 7% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $437,597 – $638,992 | Item 7 — franchisor's own low/high estimate |
7% royalty + 2% ad fund + $199/mo tech fee. Substantial backend fees including $5,000 transfer, $50,000 liquidated damages, termination fees.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
MaxStrength Fitness system size and owner turnover
| Total outlets | 4 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
Only 1 franchised outlet opened in system history; no multi-year franchisee performance data.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is MaxStrength Fitness worth it? — how it compares to 71 similar franchises
| Ongoing fees | 9% of sales | about average |
| Startup cost | from $437,597 | pricier than 74% of peers |
| Disclosure honesty | Grade D | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 0.1%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a MaxStrength Fitness
The franchisor's framing: Projects small studio $263,971 and large studio $216,604 net earnings based on 2 mature co… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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MaxStrength Fitness franchise — frequently asked
- How much does a MaxStrength Fitness franchise cost?
- The FDD lists a total initial investment of about $437,597–$638,992, including a $54,900 initial franchise fee.
- How much do MaxStrength Fitness franchise owners make?
- Projects small studio $263,971 and large studio $216,604 net earnings based on 2 mature company-owned outlets' 2024 results. Excludes new franchisee startup performance. We grade this disclosure D for honesty.
- What are the MaxStrength Fitness franchise fees?
- MaxStrength Fitness' FDD discloses a $54,900 initial franchise fee, a 7% royalty on gross sales, a 2% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. 7% royalty + 2% ad fund + $199/mo tech fee. Substantial backend fees including $5,000 transfer, $50,000 liquidated damages, termination fees.
- What is the MaxStrength Fitness franchise profit margin?
- MaxStrength Fitness does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Projects small studio $263,971 and large studio $216,604 net earnings based on 2 mature company-owned outlets' 2024 results. Excludes new franchisee startup performance. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the MaxStrength Fitness franchise failure rate?
- Only 1 franchised outlet opened in system history; no multi-year franchisee performance data.
- How many MaxStrength Fitness locations are there?
- MaxStrength Fitness' FDD reports 4 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does MaxStrength Fitness have complaints or lawsuits?
- MaxStrength Fitness discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a MaxStrength Fitness franchise worth it?
- It depends on the numbers, not the pitch. MaxStrength Fitness scores D on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare MaxStrength Fitness to similar franchises
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Source: MN CARDS 33537-202504-04 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with MaxStrength Fitness or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.