Mrs. Fields and Mrs. Fields Cookies
Disclosure honesty
Mrs. Fields and Mrs. Fields Cookies discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations.
Is Mrs. Fields and Mrs. Fields Cookies worth it? — how it compares to 42 similar franchises
| Ongoing fees | 9% of sales | steeper than 68% of bakery, dessert & ice cream franchises |
| Startup cost | from $309,500 | pricier than 63% of peers |
| Disclosure honesty | Grade B | more honest than 84% of bakery, dessert & ice cream franchises |
| Closure rate | 20.4% of outlets | worse than 87% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every bakery, dessert & ice cream franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Mrs. Fields and Mrs. Fields Cookies
The franchisor's framing: 67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% m… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Mrs. Fields and Mrs. Fields Cookies franchise — frequently asked
- How much does a Mrs. Fields and Mrs. Fields Cookies franchise cost?
- The FDD lists a total initial investment of about $309,500–$493,850, including a $35,000 initial franchise fee.
- How much do Mrs. Fields and Mrs. Fields Cookies franchise owners make?
- 67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations. We grade this disclosure B for honesty.
- What is the Mrs. Fields and Mrs. Fields Cookies franchise failure rate?
- 20 ceased operations in 2025; net decline 15 units annually (2023–2025). Weak retention.
- Is a Mrs. Fields and Mrs. Fields Cookies franchise worth it?
- It depends on the numbers, not the pitch. Mrs. Fields and Mrs. Fields Cookies scores B on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Mrs. Fields and Mrs. Fields Cookies to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Mrs. Fields and Mrs. Fields Cookies or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.