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SUBJECT DOSSIER · FDD 2021

ohDeer Franchise

Cost, fees, owner earnings, closure rate and litigation for a ohDeer franchise — pulled from the franchisor's own public FDD (2021), not its sales material.

Home & Trade Services · disclosure-honesty grade · from public state filings

Disclosure honesty

C
Transparency 3 / 5

ohDeer discloses earnings (Item 19) — but the grade is how honestly. We graded it C.

Outlets18
Disclosed lawsuits0
Closure signals1 ceased
Investment
$115,750–$239,150
Total fees
8% of sales
Outlets
18
Closure signals
1 ceased, 1 terminated
Lawsuits
0
◢ FINDINGS
ITEM 20
1 outlets ceased operations
1 termination, 1 ceased ops in 2025. System grew 3 units net. Low turnover.

What their own earnings claim actually says

Reports 12 franchisee units (2025) with gross sales $229K-$5.4M. Median: $559K. Affiliate data included. No audit verification. Cherry-picks 12-month minimum seasoning; excludes newer units.

What a ohDeer franchise actually costs to run

FeeDisclosedWhere it comes from
Initial franchise fee$49,500Item 5 — paid up front, before you open
Royalty6% of gross salesItem 6 — charged on revenue, not profit
Advertising fund2% of gross salesItem 6 — brand marketing, spent at the franchisor's discretion
Total recurring fees8% of gross salesBefore rent, labor, food or debt service
Total initial investment$115,750 – $239,150Item 7 — franchisor's own low/high estimate

6% royalty (Year 1 no minimum; Year 2+ $10K annual minimum). 2% Brand Dev Fund. $500/mo tech fee. Multiple ancillary fees.

Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.

ohDeer system size and owner turnover

Total outlets18
Ceased operations1
Terminated by franchisor1
Transferred to new owners0
Closure rate5.6% of outlets

1 termination, 1 ceased ops in 2025. System grew 3 units net. Low turnover.

From Item 20 of the FDD 2021. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.

Is ohDeer worth it? — how it compares to 85 similar franchises

Ongoing fees8% of saleslower than most (median 8%)
Startup costfrom $115,750about average (median $119,850)
Disclosure honestyGrade Cless honest than most of the category
Closure rate5.6% of outletsworse than 68% of peers
Disclosed lawsuits0fewer than most

Benchmarked against every home & trade services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

◤ CLASSIFIED · ITEM 19 RECONSTRUCTED

Owner take-home for a ohDeer

The franchisor's framing: Reports 12 franchisee units (2025) with gross sales $229K-$5.4M. Median: $559K. Affiliate … We reconstruct what an owner actually keeps, from their own FDD.

LOW
MEDIAN
HIGH

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ohDeer franchise — frequently asked

How much does a ohDeer franchise cost?
The FDD lists a total initial investment of about $115,750–$239,150, including a $49,500 initial franchise fee.
How much do ohDeer franchise owners make?
Reports 12 franchisee units (2025) with gross sales $229K-$5.4M. Median: $559K. Affiliate data included. No audit verification. Cherry-picks 12-month minimum seasoning; excludes newer units. We grade this disclosure C for honesty.
What are the ohDeer franchise fees?
ohDeer's FDD discloses a $49,500 initial franchise fee, a 6% royalty on gross sales, a 2% advertising-fund contribution, for roughly 8% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty (Year 1 no minimum; Year 2+ $10K annual minimum). 2% Brand Dev Fund. $500/mo tech fee. Multiple ancillary fees.
What is the ohDeer franchise profit margin?
ohDeer does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Reports 12 franchisee units (2025) with gross sales $229K-$5.4M. Median: $559K. Affiliate data included. No audit verification. Cherry-picks 12-month minimum seasoning; excludes newer units. Recurring fees alone take about 8% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
What is the ohDeer franchise failure rate?
1 termination, 1 ceased ops in 2025. System grew 3 units net. Low turnover.
How many ohDeer locations are there?
ohDeer's FDD reports 18 total outlets, with 1 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
Does ohDeer have complaints or lawsuits?
ohDeer discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
Is a ohDeer franchise worth it?
It depends on the numbers, not the pitch. ohDeer scores C on disclosure honesty, carries about 8% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2021). FranchiseValidate is independent and not affiliated with ohDeer or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.