Pet Passages Franchise
Cost, fees, owner earnings, closure rate and litigation for a Pet Passages franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Pet Passages discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Gross revenue data for 12-13 locations (2024-2025) across multiple states. Average revenue $299K-$336K; median $267K-$315K. One company-owned location detailed with $1.06M revenue, 29.5-31% EBITA margin if franchised.
What a Pet Passages franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $55,000 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 7% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $303,643 – $567,958 | Item 7 — franchisor's own low/high estimate |
6% royalty + 1% brand fund. Minimum $1K/month local advertising first 2 years, then $9K/year. Technology fee $250/month capped at $500/month.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Pet Passages system size and owner turnover
| Total outlets | 18 |
| Ceased operations | 1 |
| Terminated by franchisor | 1 |
| Transferred to new owners | 0 |
| Closure rate | 5.6% of outlets |
1 termination in 2025 (NY); minimal system attrition; young franchise system.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Pet Passages worth it? — how it compares to 14 similar franchises
| Ongoing fees | 7% of sales | lower than most (median 9%) |
| Startup cost | from $303,643 | about average (median $303,643) |
| Disclosure honesty | Grade B | more honest than 73% of pet services franchises |
| Closure rate | 5.6% of outlets | worse than 86% of peers |
| Disclosed lawsuits | 1 | fewer than most |
Benchmarked against every pet services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Pet Passages
The franchisor's framing: Gross revenue data for 12-13 locations (2024-2025) across multiple states. Average revenue… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Pet Passages franchise — frequently asked
- How much does a Pet Passages franchise cost?
- The FDD lists a total initial investment of about $303,643–$567,958, including a $55,000 initial franchise fee.
- How much do Pet Passages franchise owners make?
- Gross revenue data for 12-13 locations (2024-2025) across multiple states. Average revenue $299K-$336K; median $267K-$315K. One company-owned location detailed with $1.06M revenue, 29.5-31% EBITA margin if franchised. We grade this disclosure B for honesty.
- What are the Pet Passages franchise fees?
- Pet Passages' FDD discloses a $55,000 initial franchise fee, a 6% royalty on gross sales, a 1% advertising-fund contribution, for roughly 7% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty + 1% brand fund. Minimum $1K/month local advertising first 2 years, then $9K/year. Technology fee $250/month capped at $500/month.
- What is the Pet Passages franchise profit margin?
- Pet Passages does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Gross revenue data for 12-13 locations (2024-2025) across multiple states. Average revenue $299K-$336K; median $267K-$315K. One company-owned location detailed with $1.06M revenue, 29.5-31% EBITA margin if franchised. Recurring fees alone take about 7% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Pet Passages franchise failure rate?
- 1 termination in 2025 (NY); minimal system attrition; young franchise system.
- How many Pet Passages locations are there?
- Pet Passages' FDD reports 18 total outlets, with 1 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Pet Passages have complaints or lawsuits?
- Pet Passages discloses 1 legal matter in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Pet Passages franchise worth it?
- It depends on the numbers, not the pitch. Pet Passages scores B on disclosure honesty, carries about 7% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Pet Passages or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.