Proforma
Disclosure honesty
Proforma discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Franchisor explicitly declines to provide any financial performance representations. No earnings claims made.
Is Proforma worth it? — how it compares to 266 similar franchises
| Ongoing fees | 5.25% of sales | lower than most (median 8%) |
| Startup cost | from $7,030 | cheaper than most (median $142,905) |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 4.8% of outlets | worse than 74% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Proforma
The franchisor's framing: Franchisor explicitly declines to provide any financial performance representations. No ea… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Proforma franchise — frequently asked
- How much does a Proforma franchise cost?
- The FDD lists a total initial investment of about $7,030–$27,695.
- How much do Proforma franchise owners make?
- Proforma discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What is the Proforma franchise failure rate?
- System declined 4.5% year-over-year (2023-2025); 52 outlets ceased in recent 3-year period.
- Is a Proforma franchise worth it?
- It depends on the numbers, not the pitch. Proforma scores F on disclosure honesty, carries about 5.25% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Proforma to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Proforma or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.