Proforma Franchise
Cost, fees, owner earnings, closure rate and litigation for a Proforma franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Proforma discloses little or no owner-earnings data (Item 19) — the franchisor won't put real profit in writing.
What their own earnings claim actually says
Franchisor explicitly declines to provide any financial performance representations. No earnings claims made.
What a Proforma franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $0 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 0.25% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 5.25% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $7,030 – $27,695 | Item 7 — franchisor's own low/high estimate |
No initial franchise fee. Service/marketing fees tiered 5.0%-8.0% + 0.25%-1.0%, monthly software $100. Complex account acquisition fees apply.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Proforma system size and owner turnover
| Total outlets | 461 |
| Ceased operations | 22 |
| Terminated by franchisor | 1 |
| Transferred to new owners | 0 |
| Closure rate | 4.8% of outlets |
System declined 4.5% year-over-year (2023-2025); 52 outlets ceased in recent 3-year period.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Proforma worth it? — how it compares to 436 similar franchises
| Ongoing fees | 5.25% of sales | lower than most (median 8%) |
| Startup cost | from $7,030 | cheaper than most (median $138,750) |
| Disclosure honesty | Grade F | less honest than most of the category |
| Closure rate | 4.8% of outlets | worse than 72% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every other franchises franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Proforma
The franchisor's framing: Franchisor explicitly declines to provide any financial performance representations. No ea… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
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Proforma franchise — frequently asked
- How much does a Proforma franchise cost?
- The FDD lists a total initial investment of about $7,030–$27,695.
- How much do Proforma franchise owners make?
- Proforma discloses little or no earnings data (Item 19) — meaning the franchisor won't put real owner profit in writing. That's a red flag worth questioning.
- What are the Proforma franchise fees?
- Proforma's FDD discloses a $0 initial franchise fee, a 5% royalty on gross sales, a 0.25% advertising-fund contribution, for roughly 5.25% of gross sales in recurring fees before rent, labor, or debt service. No initial franchise fee. Service/marketing fees tiered 5.0%-8.0% + 0.25%-1.0%, monthly software $100. Complex account acquisition fees apply.
- What is the Proforma franchise profit margin?
- Proforma discloses no Item 19 earnings representation, so no profit margin can be derived from the FDD at all. Any margin figure quoted elsewhere is an estimate, not a disclosure.
- What is the Proforma franchise failure rate?
- System declined 4.5% year-over-year (2023-2025); 52 outlets ceased in recent 3-year period.
- How many Proforma locations are there?
- Proforma's FDD reports 461 total outlets, with 22 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Proforma have complaints or lawsuits?
- Proforma discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Proforma franchise worth it?
- It depends on the numbers, not the pitch. Proforma scores F on disclosure honesty, carries about 5.25% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Proforma to similar franchises
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Proforma or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.