Pure Barre Franchise
Cost, fees, owner earnings, closure rate and litigation for a Pure Barre franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Pure Barre discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
Disclosed 2025 data: 606 qualified studios, average revenue $392,600 (median $362,500). 44% met/exceeded average. Includes gross revenue, members, attrition. No income projections.
What a Pure Barre franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 7% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $445,299 – $736,465 | Item 7 — franchisor's own low/high estimate |
7% royalty; 2% brand fund; local ad $1,500+ or 2% of sales; technology $304/month; successor fee $10,000; transfer $10,000.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Pure Barre system size and owner turnover
| Total outlets | 617 |
| Ceased operations | 13 |
| Terminated by franchisor | 1 |
| Transferred to new owners | 53 |
| Closure rate | 2.1% of outlets |
13 ceased operations in 2025; 1 termination; 53 transfers suggest ownership churn.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Pure Barre worth it? — how it compares to 71 similar franchises
| Ongoing fees | 9% of sales | about average |
| Startup cost | from $445,299 | pricier than 76% of peers |
| Disclosure honesty | Grade B | more honest than 82% of fitness & gyms franchises |
| Closure rate | 2.1% of outlets | about average |
| Disclosed lawsuits | 13 | more litigious than 97% of peers |
Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Pure Barre
The franchisor's framing: Disclosed 2025 data: 606 qualified studios, average revenue $392,600 (median $362,500). 44… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Pure Barre franchise — frequently asked
- How much does a Pure Barre franchise cost?
- The FDD lists a total initial investment of about $445,299–$736,465, including a $60,000 initial franchise fee.
- How much do Pure Barre franchise owners make?
- Disclosed 2025 data: 606 qualified studios, average revenue $392,600 (median $362,500). 44% met/exceeded average. Includes gross revenue, members, attrition. No income projections. We grade this disclosure B for honesty.
- What are the Pure Barre franchise fees?
- Pure Barre's FDD discloses a $60,000 initial franchise fee, a 7% royalty on gross sales, a 2% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. 7% royalty; 2% brand fund; local ad $1,500+ or 2% of sales; technology $304/month; successor fee $10,000; transfer $10,000.
- What is the Pure Barre franchise profit margin?
- Pure Barre does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Disclosed 2025 data: 606 qualified studios, average revenue $392,600 (median $362,500). 44% met/exceeded average. Includes gross revenue, members, attrition. No income projections. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Pure Barre franchise failure rate?
- 13 ceased operations in 2025; 1 termination; 53 transfers suggest ownership churn.
- How many Pure Barre locations are there?
- Pure Barre's FDD reports 617 total outlets, with 13 that ceased operations in the most recent reporting year and 53 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Pure Barre have complaints or lawsuits?
- Pure Barre discloses 13 legal matters in Item 3 of its FDD. Item 3 covers the franchisor's litigation history, which is the closest thing to a public record of how it treats franchisees — read the case descriptions, not just the count.
- Is a Pure Barre franchise worth it?
- It depends on the numbers, not the pitch. Pure Barre scores B on disclosure honesty, carries about 9% of sales in ongoing fees, and discloses 13 legal matters. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2026). FranchiseValidate is independent and not affiliated with Pure Barre or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.