Soma Massage Therapy Franchise
Cost, fees, owner earnings, closure rate and litigation for a Soma Massage Therapy franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Soma Massage Therapy discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Affiliate massage center data (2022-2024): gross sales $1.2M-$1.4M, gross profit $102K-$273K. Excludes franchisor fees, taxes, loan interest, amortization. Single location, 2011-opened, plus new location opened June 2024.
What a Soma Massage Therapy franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $45,000 | Item 5 — paid up front, before you open |
| Royalty | 6% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 4% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 10% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $165,331 – $406,331 | Item 7 — franchisor's own low/high estimate |
6% royalty + 2% local advertising + 2% national brand fee (up to 4%) + $30/month technology. Multiple variable fees (training, audit, relocation, supplier approval).
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Soma Massage Therapy system size and owner turnover
| Total outlets | 2 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
No franchise outlets; 2024 affiliate location showed 8.1% margin decline, new location only 11-month operating history.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Soma Massage Therapy worth it? — how it compares to 47 similar franchises
| Ongoing fees | 10% of sales | steeper than 81% of hair, beauty & personal care franchises |
| Startup cost | from $165,331 | cheaper than most (median $347,050) |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 0.0%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every hair, beauty & personal care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Soma Massage Therapy
The franchisor's framing: Affiliate massage center data (2022-2024): gross sales $1.2M-$1.4M, gross profit $102K-$27… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Soma Massage Therapy franchise — frequently asked
- How much does a Soma Massage Therapy franchise cost?
- The FDD lists a total initial investment of about $165,331–$406,331, including a $45,000 initial franchise fee.
- How much do Soma Massage Therapy franchise owners make?
- Affiliate massage center data (2022-2024): gross sales $1.2M-$1.4M, gross profit $102K-$273K. Excludes franchisor fees, taxes, loan interest, amortization. Single location, 2011-opened, plus new location opened June 2024. We grade this disclosure C for honesty.
- What are the Soma Massage Therapy franchise fees?
- Soma Massage Therapy's FDD discloses a $45,000 initial franchise fee, a 6% royalty on gross sales, a 4% advertising-fund contribution, for roughly 10% of gross sales in recurring fees before rent, labor, or debt service. 6% royalty + 2% local advertising + 2% national brand fee (up to 4%) + $30/month technology. Multiple variable fees (training, audit, relocation, supplier approval).
- What is the Soma Massage Therapy franchise profit margin?
- Soma Massage Therapy does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Affiliate massage center data (2022-2024): gross sales $1.2M-$1.4M, gross profit $102K-$273K. Excludes franchisor fees, taxes, loan interest, amortization. Single location, 2011-opened, plus new location opened June 2024. Recurring fees alone take about 10% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Soma Massage Therapy franchise failure rate?
- No franchise outlets; 2024 affiliate location showed 8.1% margin decline, new location only 11-month operating history.
- How many Soma Massage Therapy locations are there?
- Soma Massage Therapy's FDD reports 2 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Soma Massage Therapy have complaints or lawsuits?
- Soma Massage Therapy discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Soma Massage Therapy franchise worth it?
- It depends on the numbers, not the pitch. Soma Massage Therapy scores C on disclosure honesty, carries about 10% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Soma Massage Therapy or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.