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Adam & Eve vs Fleet Feet — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Adam & Eve	Fleet Feet
Disclosure honesty	B	B
Investment from	$105,365	$352,000
Total fees	6.5%	4.25%
Outlets	107	283
Lawsuits	0	0

Adam & Eve: what their numbers say

2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range).

Fleet Feet: what their numbers say

Average gross sales 2025: $1.67M (combined 248 stores). First-year single-unit: $700K; multi-unit: $790K. Excludes costs, operating expenses, royalties. Historical data only.

Get the real owner take-home for either — $149

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