How much does a Adam & Eve franchise cost?

The FDD lists a total initial investment of about $105,365–$365,410, including a $30,000 initial franchise fee.

Is a Adam & Eve franchise worth it?

It depends on the numbers, not the pitch. Adam & Eve scores B on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.

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The real numbers on owning a Adam & Eve franchise

Adult Retail · FDD 2025 · from public state filings

BDisclosure honesty

This franchisor discloses earnings (Item 19) — but read how.

★★★★☆ FranchiseValidate transparency rating: 4/5

Investment

$105,365–$365,410

Total fees

6.5% of sales

Outlets

107

Closure signals

1 ceased, 0 terminated

Lawsuits

Is Adam & Eve worth it? How it compares to 21 similar franchises

Ongoing fees	6.5% of sales	lower than most (median 6.5%)
Startup cost	from $105,365	cheaper than most (median $144,350)
Disclosure honesty	Grade B	more honest than 77% of retail & business services franchises
Closure rate	0.9% of outlets	better than most (median 3.6%)
Disclosed lawsuits	0	fewer than most

Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range).

Failure & turnover reality (Item 20)

Minimal churn: 1 ceased operations (Peru); zero terminations/transfers 2024.

Get the full Adam & Eve validation report — $149

The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: 2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 m…

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Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions

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Adam & Eve franchise — frequently asked

How much does a Adam & Eve franchise cost?: The FDD lists a total initial investment of about $105,365–$365,410, including a $30,000 initial franchise fee.
How much do Adam & Eve franchise owners make?: 2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range). We grade this disclosure B for honesty.
What is the Adam & Eve franchise failure rate?: Minimal churn: 1 ceased operations (Peru); zero terminations/transfers 2024.
Is a Adam & Eve franchise worth it?: It depends on the numbers, not the pitch. Adam & Eve scores B on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.

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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Adam & Eve or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.