Adam & Eve Franchise
Cost, fees, owner earnings, closure rate and litigation for a Adam & Eve franchise — pulled from the franchisor's own public FDD (2025), not its sales material.
Disclosure honesty
Adam & Eve discloses earnings (Item 19) — but the grade is how honestly. We graded it B.
What their own earnings claim actually says
2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range).
What a Adam & Eve franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $30,000 | Item 5 — paid up front, before you open |
| Royalty | 5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1.5% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 6.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $105,365 – $365,410 | Item 7 — franchisor's own low/high estimate |
Conversion franchise: 3% royalty, lower initial fees. Multi-unit discounts available. Brand fund 1.5%, local ad spend 5% minimum.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Adam & Eve system size and owner turnover
| Total outlets | 107 |
| Ceased operations | 1 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.9% of outlets |
Minimal churn: 1 ceased operations (Peru); zero terminations/transfers 2024.
From Item 20 of the FDD 2025. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Adam & Eve worth it? — how it compares to 59 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 7%) |
| Startup cost | from $105,365 | cheaper than most (median $157,952) |
| Disclosure honesty | Grade B | more honest than 80% of retail & business services franchises |
| Closure rate | 0.9% of outlets | better than most (median 2.4%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every retail & business services franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Adam & Eve
The franchisor's framing: 2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,… We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Adam & Eve franchise — frequently asked
- How much does a Adam & Eve franchise cost?
- The FDD lists a total initial investment of about $105,365–$365,410, including a $30,000 initial franchise fee.
- How much do Adam & Eve franchise owners make?
- 2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range). We grade this disclosure B for honesty.
- What are the Adam & Eve franchise fees?
- Adam & Eve's FDD discloses a $30,000 initial franchise fee, a 5% royalty on gross sales, a 1.5% advertising-fund contribution, for roughly 6.5% of gross sales in recurring fees before rent, labor, or debt service. Conversion franchise: 3% royalty, lower initial fees. Multi-unit discounts available. Brand fund 1.5%, local ad spend 5% minimum.
- What is the Adam & Eve franchise profit margin?
- Adam & Eve does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 2024: 101 stores, avg $67,964/month sales. 40% met/exceeded average; 50% met/exceeded $60,076 median. Gross margin 67.3% average (58.1%-74.3% range). Recurring fees alone take about 6.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Adam & Eve franchise failure rate?
- Minimal churn: 1 ceased operations (Peru); zero terminations/transfers 2024.
- How many Adam & Eve locations are there?
- Adam & Eve's FDD reports 107 total outlets, with 1 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Adam & Eve have complaints or lawsuits?
- Adam & Eve discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Adam & Eve franchise worth it?
- It depends on the numbers, not the pitch. Adam & Eve scores B on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Adam & Eve to similar franchises
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Source: WI DFI Franchise Registration (2025). FranchiseValidate is independent and not affiliated with Adam & Eve or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.