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Alloy Personal Training vs Athletes HQ — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Alloy Personal Training	Athletes HQ
Disclosure honesty	B	C
Investment from	$272,357	$179,450
Total fees	9%	—
Outlets	129	3
Lawsuits	0	0

Alloy Personal Training: what their numbers say

Historical 2025 data: 73 locations, avg monthly revenue $371k-$444k by tenure, avg 93 members, $348 revenue/member, 90.33% retention. Pricing tiers $319-$719/month.

Athletes HQ: what their numbers say

Provided gross revenues for 1 affiliate facility ($1.42M, 6 years old) and 2 franchised facilities ($606K, 2 years; $313K, 1 year old). No audit performed. Results vary.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →