Alloy Personal Training Franchise
Cost, fees, owner earnings, closure rate and litigation for a Alloy Personal Training franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
Alloy Personal Training discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
2025 revenue by quartile (avg $252K-$555K), membership data (avg 93), retention (90.33%), pricing tiers. Limited to full-year locations; excludes 3 closures, cherry-picks strong performers.
What a Alloy Personal Training franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 7% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 2% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 9% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $272,357 – $534,417 | Item 7 — franchisor's own low/high estimate |
Royalty 7% + Brand Dev 2% + Tech $286/wk + Local Marketing 2-8%. Multiple ancillary fees disclosed.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
Alloy Personal Training system size and owner turnover
| Total outlets | 129 |
| Ceased operations | 3 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 8 |
| Closure rate | 2.3% of outlets |
3 closures in 2025; rapid expansion (51 outlets added); franchisor financial condition warrants surety bonds.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is Alloy Personal Training worth it? — how it compares to 71 similar franchises
| Ongoing fees | 9% of sales | about average |
| Startup cost | from $272,357 | about average (median $295,540) |
| Disclosure honesty | Grade C | typical for the category |
| Closure rate | 2.3% of outlets | worse than 61% of peers |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a Alloy Personal Training
The franchisor's framing: 2025 revenue by quartile (avg $252K-$555K), membership data (avg 93), retention (90.33%), … We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
Alloy Personal Training franchise — frequently asked
- How much does a Alloy Personal Training franchise cost?
- The FDD lists a total initial investment of about $272,357–$534,417, including a $60,000 initial franchise fee.
- How much do Alloy Personal Training franchise owners make?
- 2025 revenue by quartile (avg $252K-$555K), membership data (avg 93), retention (90.33%), pricing tiers. Limited to full-year locations; excludes 3 closures, cherry-picks strong performers. We grade this disclosure C for honesty.
- What are the Alloy Personal Training franchise fees?
- Alloy Personal Training's FDD discloses a $60,000 initial franchise fee, a 7% royalty on gross sales, a 2% advertising-fund contribution, for roughly 9% of gross sales in recurring fees before rent, labor, or debt service. Royalty 7% + Brand Dev 2% + Tech $286/wk + Local Marketing 2-8%. Multiple ancillary fees disclosed.
- What is the Alloy Personal Training franchise profit margin?
- Alloy Personal Training does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: 2025 revenue by quartile (avg $252K-$555K), membership data (avg 93), retention (90.33%), pricing tiers. Limited to full-year locations; excludes 3 closures, cherry-picks strong performers. Recurring fees alone take about 9% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the Alloy Personal Training franchise failure rate?
- 3 closures in 2025; rapid expansion (51 outlets added); franchisor financial condition warrants surety bonds.
- How many Alloy Personal Training locations are there?
- Alloy Personal Training's FDD reports 129 total outlets, with 3 that ceased operations in the most recent reporting year and 8 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does Alloy Personal Training have complaints or lawsuits?
- Alloy Personal Training discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a Alloy Personal Training franchise worth it?
- It depends on the numbers, not the pitch. Alloy Personal Training scores C on disclosure honesty, carries about 9% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare Alloy Personal Training to similar franchises
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Source: MN CARDS 36090-202604-02 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with Alloy Personal Training or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.