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Alloy Personal Training vs BFT — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Alloy Personal Training	BFT
Disclosure honesty	B	B
Investment from	$272,357	$509,836
Total fees	9%	9%
Outlets	129	49
Lawsuits	0	8

Alloy Personal Training: what their numbers say

Historical 2025 data: 73 locations, avg monthly revenue $371k-$444k by tenure, avg 93 members, $348 revenue/member, 90.33% retention. Pricing tiers $319-$719/month.

BFT: what their numbers say

29 qualified studios (2024): avg gross revenue $360,918 (median $329,200, range $167,120-$746,418); avg 169 monthly active members; avg 18 new memberships monthly. Revenue mix: 92% memberships, 4% services, 1% fees, 3% products. 45% met/exceeded average revenue.

Get the real owner take-home for either — $149

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