| Ben's Soft Pretzels | Crumbl | |
| Disclosure honesty | B | C |
| Investment from | $98,000 | $816,066 |
| Total fees | 7.5% | 10% |
| Outlets | 85 | 1,059 |
| Lawsuits | 0 | 1 |
Gross sales data for 2022-2024 operating stores (1+ year) by unit type and location. Franchisee-reported figures. Excludes seasonal baseball parks and mid-year openings.
Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only.
Full net-profit math, financing, red flags. See a sample →