Cookie & Dessert Retail · FDD 2025 · from public state filings
CDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$816,066–$1,442,533
Total fees
10% of sales
Outlets
1,059
Closure signals
0 ceased, 12 terminated
Lawsuits
1
What their own earnings claim actually says
Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only.
Failure & turnover reality (Item 20)
12 terminations in 2024; zero ceased operations reported; some franchisees bound by confidentiality clauses limiting candor.
Legal history (Item 3)
1 matters disclosed.
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locat…
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Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $816,066–$1,442,533, including a $50,000 initial franchise fee.
How much do Crumbl franchise owners make?
Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only. We grade this disclosure C for honesty.
What is the Crumbl franchise failure rate?
12 terminations in 2024; zero ceased operations reported; some franchisees bound by confidentiality clauses limiting candor.
Is a Crumbl franchise worth it?
It depends on the numbers, not the pitch. Crumbl scores C on disclosure honesty, carries about 10% of sales in ongoing fees, and discloses 1 legal matters. Get the real owner take-home before you sign.
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Source: MN CARDS 33486-202504-08 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with Crumbl or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.