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BFT vs Exercise Coach — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	BFT	Exercise Coach
Disclosure honesty	B	B
Investment from	$509,836	$259,840
Total fees	9%	7%
Outlets	49	215
Lawsuits	8	0

BFT: what their numbers say

29 qualified studios (2024): avg gross revenue $360,918 (median $329,200, range $167,120-$746,418); avg 169 monthly active members; avg 18 new memberships monthly. Revenue mix: 92% memberships, 4% services, 1% fees, 3% products. 45% met/exceeded average revenue.

Exercise Coach: what their numbers say

Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →