How much does a Exercise Coach franchise cost?

The FDD lists a total initial investment of about $259,840–$389,970, including a $49,500 initial franchise fee.

Is a Exercise Coach franchise worth it?

It depends on the numbers, not the pitch. Exercise Coach scores B on disclosure honesty, carries about 7% of sales in ongoing fees. Get the real owner take-home before you sign.

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The real numbers on owning a Exercise Coach franchise

fitness/personal training · FDD 2025 · from public state filings

BDisclosure honesty

This franchisor discloses earnings (Item 19) — but read how.

★★★★☆ FranchiseValidate transparency rating: 4/5

Investment

$259,840–$389,970

Total fees

7% of sales

Outlets

215

Closure signals

8 ceased, 8 terminated

Lawsuits

Is Exercise Coach worth it? How it compares to 32 similar franchises

Ongoing fees	7% of sales	lower than most (median 8%)
Startup cost	from $259,840	cheaper than most (median $276,600)
Disclosure honesty	Grade B	more honest than 82% of fitness & gyms franchises
Closure rate	3.7% of outlets	worse than 72% of peers
Disclosed lawsuits	0	fewer than most

Benchmarked against every fitness & gyms franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.

What their own earnings claim actually says

Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees.

Failure & turnover reality (Item 20)

8 closures, 8 terminations in 2024 of 191 open Studios = 8.4% churn rate.

Get the full Exercise Coach validation report — $149

The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.

Franchisor's framing: Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifyin…

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Exercise Coach franchise — frequently asked

How much does a Exercise Coach franchise cost?: The FDD lists a total initial investment of about $259,840–$389,970, including a $49,500 initial franchise fee.
How much do Exercise Coach franchise owners make?: Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees. We grade this disclosure B for honesty.
What is the Exercise Coach franchise failure rate?: 8 closures, 8 terminations in 2024 of 191 open Studios = 8.4% churn rate.
Is a Exercise Coach franchise worth it?: It depends on the numbers, not the pitch. Exercise Coach scores B on disclosure honesty, carries about 7% of sales in ongoing fees. Get the real owner take-home before you sign.

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Compare Exercise Coach to similar franchises

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Source: MN CARDS 33862-202504-09 (Clean FDD 2025). FranchiseValidate is independent and not affiliated with Exercise Coach or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.