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BRIGHTSTAR vs 2nd Family — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	BRIGHTSTAR	2nd Family
Disclosure honesty	B	C
Investment from	$102,754	$119,825
Total fees	7.75%	6.5%
Outlets	396	25
Lawsuits	2	0

BRIGHTSTAR: what their numbers say

2025 revenue data: 207 agencies open 12+ months, average $2.41M (36% attained), median $1.94M (50% attained). Gross margins average 42%.

2nd Family: what their numbers say

Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →