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The real numbers on owning a 2nd Family franchise
home care services / buyer-advocate franchise · FDD 2026 · from public state filings
CDisclosure honesty
This franchisor discloses earnings (Item 19) — but read how.
Investment
$119,825–$217,500
Total fees
6.5% of sales
Outlets
25
Closure signals
0 ceased, 0 terminated
Lawsuits
0
What their own earnings claim actually says
Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets.
Failure & turnover reality (Item 20)
Young system (5-6 yrs), rapid 2025 expansion (19 new outlets), 1 ceased operations 2023-24.
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The franchisor won't put real owner profit in writing. We do — reconstructed from their own FDD.
Franchisor's framing: Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after discl…
🔒 Real estimated owner take-home (low / median / high) — unlocked in the report
Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
Break-even timeline + cash-on-cash ROI on your investment
Full fee stack + required-purchase markups
Decoded real failure / closure rate
How it ranks vs comparable franchises
Validation-call playbook — who to call + the exact questions
The FDD lists a total initial investment of about $119,825–$217,500, including a $60,000 initial franchise fee.
How much do 2nd Family franchise owners make?
Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets. We grade this disclosure C for honesty.
What is the 2nd Family franchise failure rate?
Young system (5-6 yrs), rapid 2025 expansion (19 new outlets), 1 ceased operations 2023-24.
Is a 2nd Family franchise worth it?
It depends on the numbers, not the pitch. 2nd Family scores C on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Source: MN CARDS 35627-202603-08 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with 2nd Family or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.