2nd Family Franchise
Cost, fees, owner earnings, closure rate and litigation for a 2nd Family franchise — pulled from the franchisor's own public FDD (2026), not its sales material.
Disclosure honesty
2nd Family discloses earnings (Item 19) — but the grade is how honestly. We graded it C.
What their own earnings claim actually says
Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets.
What a 2nd Family franchise actually costs to run
| Fee | Disclosed | Where it comes from |
|---|---|---|
| Initial franchise fee | $60,000 | Item 5 — paid up front, before you open |
| Royalty | 5.5% of gross sales | Item 6 — charged on revenue, not profit |
| Advertising fund | 1% of gross sales | Item 6 — brand marketing, spent at the franchisor's discretion |
| Total recurring fees | 6.5% of gross sales | Before rent, labor, food or debt service |
| Total initial investment | $119,825 – $217,500 | Item 7 — franchisor's own low/high estimate |
Royalty 5.5% + $800-$2500 minimum; marketing min $10K-$20K first year; system fees $430+$670/mo.
Royalty and ad-fund percentages are charged on gross sales — an owner pays them whether or not the location is profitable.
2nd Family system size and owner turnover
| Total outlets | 25 |
| Ceased operations | 0 |
| Terminated by franchisor | 0 |
| Transferred to new owners | 0 |
| Closure rate | 0.0% of outlets |
Young system (5-6 yrs), rapid 2025 expansion (19 new outlets), 1 ceased operations 2023-24.
From Item 20 of the FDD 2026. Terminations and ceased operations are the franchisor's own count of owners who stopped — the number the sales pitch leaves out.
Is 2nd Family worth it? — how it compares to 50 similar franchises
| Ongoing fees | 6.5% of sales | lower than most (median 7%) |
| Startup cost | from $119,825 | pricier than 76% of peers |
| Disclosure honesty | Grade C | less honest than most of the category |
| Closure rate | 0.0% of outlets | better than most (median 0.8%) |
| Disclosed lawsuits | 0 | fewer than most |
Benchmarked against every senior & home care franchise we've graded from public FDDs — the context the franchisor's pitch never gives you.
Owner take-home for a 2nd Family
The franchisor's framing: Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after … We reconstruct what an owner actually keeps, from their own FDD.
- Reconstructed owner P&L — net take-home after royalty, ad fund, rent, labor & debt
- Break-even timeline + cash-on-cash ROI
- Full fee stack + required-purchase markups
- Decoded real failure / closure rate
- How it ranks vs comparable franchises
- Validation-call playbook — the exact questions to ask
See a full sample report → · 30-day guarantee
2nd Family franchise — frequently asked
- How much does a 2nd Family franchise cost?
- The FDD lists a total initial investment of about $119,825–$217,500, including a $60,000 initial franchise fee.
- How much do 2nd Family franchise owners make?
- Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets. We grade this disclosure C for honesty.
- What are the 2nd Family franchise fees?
- 2nd Family's FDD discloses a $60,000 initial franchise fee, a 5.5% royalty on gross sales, a 1% advertising-fund contribution, for roughly 6.5% of gross sales in recurring fees before rent, labor, or debt service. Royalty 5.5% + $800-$2500 minimum; marketing min $10K-$20K first year; system fees $430+$670/mo.
- What is the 2nd Family franchise profit margin?
- 2nd Family does not publish a franchisee net-profit margin — almost no franchisor does. What Item 19 actually shows: Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets. Recurring fees alone take about 6.5% of gross sales, before rent, labor, food or debt service. Margin has to be reconstructed from the disclosure, not read off it.
- What is the 2nd Family franchise failure rate?
- Young system (5-6 yrs), rapid 2025 expansion (19 new outlets), 1 ceased operations 2023-24.
- How many 2nd Family locations are there?
- 2nd Family's FDD reports 25 total outlets, with 0 that ceased operations in the most recent reporting year and 0 transferred to new owners. Item 20 is where system health shows up before the marketing does.
- Does 2nd Family have complaints or lawsuits?
- 2nd Family discloses no material litigation in Item 3 of the filing we reviewed. That's a positive signal, though it covers only what the franchisor is required to report.
- Is a 2nd Family franchise worth it?
- It depends on the numbers, not the pitch. 2nd Family scores C on disclosure honesty, carries about 6.5% of sales in ongoing fees. Get the real owner take-home before you sign.
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Compare 2nd Family to similar franchises
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Source: MN CARDS 35627-202603-08 (Clean FDD 2026). FranchiseValidate is independent and not affiliated with 2nd Family or its franchisor. Figures are extracted from the franchisor's own public disclosure document; verify against the current FDD before any decision.