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Crumbl vs Auntie Anne's — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Crumbl	Auntie Anne's
Disclosure honesty	C	D
Investment from	$816,066	$157,795
Total fees	10%	9%
Outlets	1,059	1,247
Lawsuits	1	4

Crumbl: what their numbers say

Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only.

Auntie Anne's: what their numbers say

Discloses Net Sales only (no costs, no profit) for enclosed mall, outlet center, airport, and Cinnabon co-branded shops. Excludes streetside, concession, most co-branded, and non-eligible units. No income or expense data provided.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →