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Exercise Coach vs Crunch — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.
Exercise CoachCrunch
Disclosure honestyBB
Investment from$259,840$2,147,500
Total fees7%7%
Outlets215486
Lawsuits02

Exercise Coach: what their numbers say

Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees.

Crunch: what their numbers say

Crunch Fitness only: 331 qualified domestic locations (94% reporting). Provides gross revenue ranges, EBITDA by age cohorts (12-59 months), active member counts. Crunch Select: no financial performance representations disclosed.

◤ ITEM 19 RECONSTRUCTED

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →