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Exercise Coach vs USA Ninja Challenge — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Exercise Coach | USA Ninja Challenge | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $259,840 | $436,300 |
| Total fees | 7% | 9% |
| Outlets | 215 | 45 |
| Lawsuits | 0 | 0 |
Exercise Coach: what their numbers say
Gross Sales & Select Operating Expenses (Marketing, Payroll, Rent, Utilities) for 182 Qualifying Studios in 2024. All Qualifying Studios open entire year. Excludes owner compensation, taxes, insurance, technology fees.
USA Ninja Challenge: what their numbers say
Operational franchise outlets gross sales data (average $271,006 in 2025, median $254,490). Company-owned outlet generated $334,649 in 2025 gross sales. Data excludes 3 satellite locations not representative of full business.
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