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Home Instead vs 2nd Family — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Home Instead	2nd Family
Disclosure honesty	B	C
Investment from	$91,040	$119,825
Total fees	7%	6.5%
Outlets	619	25
Lawsuits	3	0

Home Instead: what their numbers say

Discloses 2024 gross sales for 603 franchises (median $2.26M, average $2.61M) and care platform growth data. Cherry-picks by excluding closed units and using median rather than mean emphasis.

2nd Family: what their numbers say

Historic performance of 5 territories open full year 2025: revenue $530K-$2.8M; net after disclosed expenses 23-36%. Limited sample; cherry-picks established outlets.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →