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Mrs. Fields and Mrs. Fields Cookies vs Jeni's Splendid Ice Creams — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Mrs. Fields and Mrs. Fields Cookies | Jeni's Splendid Ice Creams | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $309,500 | $698,000 |
| Total fees | 9% | 7% |
| Outlets | 98 | 94 |
| Lawsuits | 0 | 0 |
Mrs. Fields and Mrs. Fields Cookies: what their numbers say
67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations.
Jeni's Splendid Ice Creams: what their numbers say
85 corporate-owned shops, 2025 fiscal year. Quartile-based net profit data. Top 25% averaged $332,780 profit; bottom 25% averaged -$75,139 loss. No franchisee data available.
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