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Mrs. Fields and Mrs. Fields Cookies vs Nothing Bundt Cakes — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Mrs. Fields and Mrs. Fields Cookies | Nothing Bundt Cakes | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $309,500 | $667,100 |
| Total fees | 9% | 11% |
| Outlets | 98 | 660 |
| Lawsuits | 0 | 1 |
Mrs. Fields and Mrs. Fields Cookies: what their numbers say
67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations.
Nothing Bundt Cakes: what their numbers say
Discloses average Net Revenues ($1.48M), 4-Wall EBITDA (~21.6% avg), COGS, labor, occupancy breakdowns for 297 bakeries. Excludes owner salary from EBITDA, omits D&A, interest, taxes; cherry-picks mature, top-performing subset.
◤ ITEM 19 RECONSTRUCTED
Get the real owner take-home for either — $149
Full net-profit math, financing, red flags. See a sample →