Home › Compare

Nothing Bundt Cakes vs Crumbl — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Nothing Bundt Cakes	Crumbl
Disclosure honesty	B	C
Investment from	$667,100	$816,066
Total fees	11%	10%
Outlets	660	1,059
Lawsuits	1	1

Nothing Bundt Cakes: what their numbers say

Discloses average Net Revenues ($1.48M), 4-Wall EBITDA (~21.6% avg), COGS, labor, occupancy breakdowns for 297 bakeries. Excludes owner salary from EBITDA, omits D&A, interest, taxes; cherry-picks mature, top-performing subset.

Crumbl: what their numbers say

Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →