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PANERA BREAD BAKERY-CAFE vs Mrs. Fields and Mrs. Fields Cookies — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| PANERA BREAD BAKERY-CAFE | Mrs. Fields and Mrs. Fields Cookies | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $498,306 | $309,500 |
| Total fees | 11.4% | 9% |
| Outlets | 2,214 | 98 |
| Lawsuits | 2 | 0 |
PANERA BREAD BAKERY-CAFE: what their numbers say
Average Net Sales for company-owned ($2.68M) and franchisee-owned ($2.54M) cafes. Gross profit/EBITDA data for company-owned only. Excludes Non-Traditional locations.
Mrs. Fields and Mrs. Fields Cookies: what their numbers say
67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations.
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