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Pure Barre vs Athletes HQ — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Pure Barre	Athletes HQ
Disclosure honesty	C	C
Investment from	$314,411	$179,450
Total fees	9%	—
Outlets	617	3
Lawsuits	13	0

Pure Barre: what their numbers say

Discloses 2024 gross revenue by quartile (avg $368,588 total; median $344,889) for 599 qualified studios, plus member counts and revenue mix. No profitability, expenses, or net income data provided. Cherry-picks revenue only.

Athletes HQ: what their numbers say

Provided gross revenues for 1 affiliate facility ($1.42M, 6 years old) and 2 franchised facilities ($606K, 2 years; $313K, 1 year old). No audit performed. Results vary.

Get the real owner take-home for either — $149

Full net-profit math, financing, red flags. See a sample →