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Pure Barre vs Gold's Gym — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Pure Barre	Gold's Gym
Disclosure honesty	C	D
Investment from	$314,411	$2,356,000
Total fees	9%	7%
Outlets	617	182
Lawsuits	13	0

Pure Barre: what their numbers say

Discloses 2024 gross revenue by quartile (avg $368,588 total; median $344,889) for 599 qualified studios, plus member counts and revenue mix. No profitability, expenses, or net income data provided. Cherry-picks revenue only.

Gold's Gym: what their numbers say

Discloses only average and median Gross Revenue (not profit) for 2024-2025. No costs deducted. Excludes newer/non-reporting locations. No net income data provided; significant cherry-picking omission of expenses.

Get the real owner take-home for either — $149

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