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Wetzel's Pretzels vs Crumbl — which franchise is the better buy?

Side by side from the public FDDs — no franchisor spin.

	Wetzel's Pretzels	Crumbl
Disclosure honesty	B	C
Investment from	$188,500	$816,066
Total fees	8%	10%
Outlets	458	1,059
Lawsuits	1	1

Wetzel's Pretzels: what their numbers say

Discloses average/median/high/low Adjusted Gross Revenue by location type and P&L data for regional/outlet mall stores showing avg net operating income ~$190K. Excludes new stores, affiliate units, incomplete reporters; no owner salary deducted from labor.

Crumbl: what their numbers say

Discloses 2024 avg/high/median/low gross sales, gross profit, net profit for 858 of 1,058 locations. Omits 19% of stores; median net profit $77k vs avg $251k; no owner salary breakout; cherry-picks continuous operators only.

Get the real owner take-home for either — $149

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