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Wetzel's Pretzels vs Mrs. Fields and Mrs. Fields Cookies — which franchise is the better buy?
Side by side from the public FDDs — no franchisor spin.
| Wetzel's Pretzels | Mrs. Fields and Mrs. Fields Cookies | |
|---|---|---|
| Disclosure honesty | B | B |
| Investment from | $188,500 | $309,500 |
| Total fees | 8% | 9% |
| Outlets | 458 | 98 |
| Lawsuits | 1 | 0 |
Wetzel's Pretzels: what their numbers say
Discloses average/median/high/low Adjusted Gross Revenue by location type and P&L data for regional/outlet mall stores showing avg net operating income ~$190K. Excludes new stores, affiliate units, incomplete reporters; no owner salary deducted from labor.
Mrs. Fields and Mrs. Fields Cookies: what their numbers say
67 traditional stores (CY2025): avg gross revenue $365,166 (range $85,561–$870,824). 49% met/exceeded average. Excludes 6 new stores and 25 non-traditional locations.
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